The Struggle of Consistent Social Media Presence for Small Businesses

The Frustration of Inconsistency

As a small business owner, you're expected to wear many hats. From managing the day-to-day operations to customer service, and now, maintaining an online presence. Specifically, one pain point that consistently haunts small businesses, is the inconsistency of their social media presence.


Why Consistent Social Media Presence Matters

Maintaining a consistent online presence on social media is not as easy as it sounds. It's time-consuming, requires strategic planning, and constant content creation. And while the task may seem daunting, its importance can not be overstated. A professionally maintained social media presence boosts credibility, makes your business easily discovered by potential customers, and builds customer trust and loyalty. Not only that, but it also acts as a platform for you to communicate and engage with your customer base, creating a personalized experience that resonates with them.

For example, let’s take the scenario of a small café nearby. Infrequent or irregular posts can lead to missed opportunities in connecting with regulars or attracting new customers who ardently follow local businesses on social media platforms. These missing posts can mean a severe loss of visibility and connection with the café’s local market, which could have been leveraged to increase footfall or boost daily orders.


Tackling the Challenge of Social Media Consistency

To tackle this challenge, start simple. Create a practical and manageable schedule for content creation and posting. This plan provides you with a clear view of what needs to be done and when, making the task seem less daunting. Tailor your content to resonate with your audience's interests and concerns. Lastly, don't shy away from automating the process where possible; from scheduled posts to automated responses, leveraging these tools can take some load off you while ensuring consistency.


However, we understand that managing a small business already take a lot from you, and adding a consistent social media approach to the mix may seem overwhelming. Luckily, assistance is available to help you navigate this path and capitalize on your online presence.

At Seitrams Services, we provide affordable, automated solutions to support small businesses in maintaining a consistent online presence. We offer Website-in-a-Box for professional, mobile-ready, and easy-to-edit websites, automated blog posts, and automated social media updates. Plus, our local, personal support comes with the benefit of big agency tools, making managing your online presence easier and more efficient than ever before.

Remember, every step you take towards improving your online presence is an investment in the growth and visibility of your business. Don't let inconsistency stand in the way of your success.

JF Bertrand Seitrams Services

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