The Struggles of Inconsistent Social Media Activity for Small Businesses

For any small business owner, managing a consistent online presence can feel like a daunting task. It's particularly overwhelming when it comes to remaining active on social media networks. The cricketer's cafe down the lane, the family-owned bakery in town, the golf league organizing weekend tournaments- all face this issue. If you're a small business owner juggling several responsibilities, the challenge of regularly posting on Facebook, Instagram or Twitter, may seem like an addition to your already overcrowded to-do list.

Why Inconsistent Social Media Activity is a Problem

The consequences of an inconsistent online presence on social media platforms are far-reaching. In an age where customers rely on social media for updates, news, and information about their favorite brands, a business with an irregular social media presence may be viewed as unreliable or disconnected from their customer base. This inconsistency can affect the credibility of your business, chipping away at the trust consumers place in your brand.

The Impact

Consider a local restaurant, 'Mamma's Kitchen'. When they first started, their social media channels buzzed with activity almost every day. Recently, they've been silent for weeks. Their online community, once enthusiastic, may turn to their competitors who engage them frequently with tantalizing food images, meal deals, or event updates. Mamma's Kitchen ran the risk of losing both visibility and customers due to their lack of consistent social media engagement.

Practical Solutions

The solution may seem daunting, but it's primarily about time management and planning. Here are a few practical steps to consider:

  • Develop a Social Media Strategy: Outline what you aim to achieve on each platform and plan a monthly calendar of what you will post.
  • Schedule Posts: Use tools to schedule your posts in advance. This can save a lot of time and help maintain consistency.
  • Delegate the Task: If you can afford to, hire a part-time social media manager, or delegate this task to an interested member of your team.

These steps simplify the process, ensuring regular interaction with your customers and maintaining your brand's credibility and trust.

Tackling social media can be a breeze with the right tools and help. At Seitrams Services, we provide affordable, automated solutions tailored for small businesses. Our offerings include 'Website-in-a-Box' that provides mobile-ready, professionally designed and easy-to-edit websites, automated blog posts and social media updates to help you maintain a consistent online presence without the constant worry. Get local, personal support with our 'big agency tools' that empower your business to grow and thrive online. Let us take some of the load and give you the space to focus on what you do best – running your business.

Remember, keeping consistent across your digital platforms doesn’t have to be an uphill battle.

JF Bertrand
Seitrams Services

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