The Real-life Impact of Inconsistent Social Media Posting on Small Businesses

Running a small business is no small task. We are constantly juggling between various hat roles - marketing, sales, customer service, procurement - it's almost like running a one-man circus. Among these multiple fronts, maintaining a consistent online presence, especially on social media, often falls by the wayside. Why is this a problem? Let's explore.

Empathy - Justified Chaos

As a small business owner, your primary focus is to provide the best product or service to your customers. In this fervour, regular social media posting might seem like a lesser priority. And this chaotic inconsistency is justified! After all, you would rather focus on creating that irresistible Tiramisu at your cafe or ensuring that your home listings are updated as a realtor. Social media is often seen as an unending beast that demands feeding, often taking the backseat amongst other urgent tasks.

The Impact: Under-the-Radar Businesses

This inconsistent social media presence, however, creates a remarkably adverse effect on the visibility of your business. As instance, consider a mom-and-pop shop - 'Crafts & Crates'. They have a wonderful assortment of crafts but their social media game is dismal. Potential customers searching for craft supplies may end up visiting competitors who have a strong online presence, leaving 'Crafts & Crates' unnoticed.

Why Consistency Matters?

Addressing this issue goes beyond simply keeping up with the times. A consistent social media presence reinforces the credibility of your business, builds customer trust, and is integral to your growth. By regularly updating your followers about new products, offers or insights, it reminds them of your relevance and commitment to their needs. Moreover, potential customers often rely on these updates to gauge the active status of a business, influencing their patronage decisions.

A Step Towards Consistency

If you find yourself battling this problem, there are practical ways to tackle it. Start small, planning a week's content in advance. Prioritize quality over quantity and focus on engagement. Invest in automation tools that allow you to plan, schedule and manage your posts. Commit to regularity - a post a week is a good way to start. As your business grows, you can adapt, iterating your strategy based on audience engagement and returns.

Addressing the challenge of social media inconsistency might seem daunting, but with time and perseverance, it is a Herculian task well tackled. An effective social media strategy can be the distinguishing factor in today's digital-first world, making it essential to prioritize it in your business model.

At Seitrams Services, we understand the unique challenges faced by small businesses. Our affordable, automated solutions like the 'Website-in-a-Box', or regular automated blog posts and social media updates, might just be the need of the hour. Offering local, personal support with big agency tools, we aim at making your digital journey a smooth ride.

JF Bertrand
Seitrams Services

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